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Search Results for Author 'Das Gupta, Aparupa':
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Designing Experiential Services So Customers Remember the Best Parts
Idea posted: September 2015
Institutions: UCLA Anderson School of Management
Authors:
How can companies that sell experiential products and services design an experience that leaves customers with highly satisfactory memories — and the desire to return? A team of researchers from…
READ MORE PIN TO MY IDEAS Idea #551
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